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This site had the following in the web page, "Cullman Personal Injury and Family Law Attorneys." We observed that the web site stated " Experienced, Efficient and Effective Representation." It also stated " At Fuller, Willingham, Fuller and Carter LLC, we are committed to providing quality legal representation to individuals and businesses throughout North Alabama. As an established AV-rated law firm, we are known for our commitment to our clients. Personal Injury, Family Law and Real Estate Law. Fuller, Willingham, Fuller and Carter, LLC has implemented the ALTA Title Insurance and Settlement Company Bes." The header had Cullman Personal Injury as the highest ranking keyword. It was followed by Car Accident, Truck Accident, and Family Law Attorney which isn't as ranked as highly as Cullman Personal Injury. The next words the site uses is Real Estate Attorney. law firm was also included and could not be understood by search engines.